PLAYBOY PHILIPPINES

Philippine Playboy won't show full nudity
New edition to show Filipino 'playmates,' no nudity or genitalia
MANILA, Philippines - A Philippine edition of Playboy will debut on newsstands next week, but the traditionally racy magazine will not show frontal nudity, the editor-in-chief said Thursday.

"Maybe one nipple," he said.
Beting Laygo Dolor said the monthly magazine — synonymous the world over with centerfolds of bare-breasted women — will feature "anything under the sun of interest to men," combining the work of investigative journalists and award-winning fiction writers.


"Maxim and FHM are called laddy magazines. We can be called a Dad magazine,"
Beting Laygo Dolor, Playboy Philippines' editor, told Reuters on Thursday.
"We are targeting a more mature market, Filipino men, 30 and above."

"There will be no full frontal nudity."

"We are targeting a different demographic -- the slightly mature, more upscale men," Dolor said.
"The main reasons for them buying this magazine is for the artwork, articles and photography," he said.

Dolor, who describes himself as a "bad Catholic," said the religion's values had influenced the decision not to go for a raunchier look for the magazine.
"I don't want to be ashamed to show it to my mother," said the father of four.

"I have daughters in their twenties. It's something that I want them to also enjoy. I want them to be proud of their Dad."

The magazine will be sold across the Philippines at a cost of 199 pesos.

(Dolor said Playboy Philippines — targeting mature, successful men — would feature typical Filipino beauties but not celebrities, along with fashion, motoring, sports and technology features. Thirty percent of its content will come from the U.S. edition.